Search result : Marketing

1. Marketing management

   
   An effective continuous product replenishment program is another fundamental platform supporting the overall ECR strategy. Continuous replenishment is a program used to control and monitor the movement of goods from the manufacturer to the warehouse/distributor. In contrast, the traditional demand forecasting techniques and batch ordering processes used today lead to erratic ordering behavior throughout the entire supply chain. This erratic behavior is amplified due to the magnitude of safety stocks covering long lead-time periods as we move downstream in the supply chain. At the same time, these long lead-times contribute dramatically to demand variance and higher costs of holding safety stocks...
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2. Marketing management

   
   Most companies in the past have invested in optimizing production or in optimizing the selling process. More recently, companies have channeled their investments into optimizing the purchasing process. The inexpensive nature of web-based EDI and its connectivity to ERP systems has enabled purchasing processes to migrate from an out of control activity to a more organized set of transactions. The procurement process is a front office activity in the supply chain. In the new paradigm of the consumercentric approach a reverse process has taken place with the front office receding into the back office and vice-versa. Customer-centric has come to mean supplier-centric for the flow of information...
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