Search result : Curriculum

1. Business administration

   
   Co-branding, which consists in marketing a product representing two brands or more, is increasingly used. There are different ways in which co-branding may be turned to advantage. Among these are reduced investment costs and risks, or faster paybacks. The literature distinguishes two types of co-branding strategies: symbolic co-branding and ingredient branding. The first strategy consists in associating to the host brand a second brand that will give it symbolic additional attributes. In the second one, key attributes of one brand are incorporated into another brand as ingredients...
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2. Business administration

   
   Managing a business, whether domestic or international, in such a milieu requires an understanding of this diversity. At ESCPAU, diversity is an inspirational source that leads us to build genuine management programs that enable managers and students to cope with diversity in culture and business practice. We offer an international curriculum programme that deals with the fundamental concepts of educating and training the managers of the 21st century...
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