Search result : CRM courses

1. CRM courses

   
   Strategies and concepts as Corporate Societal Marketing (CSM), Cause-Related Marketing (CRM) or Cause Branding (CB) appear to be aligning with the emerging trend consisting of coupleling a FPO brand with a NPO cause. This phenomenon illustrates the merger between corporate strategy and social responsibility. To sum up, the economic world is experiencing a huge shift of paradigm: from a profit-maximization to a profit-optimization ideology, which urges the new generation of corporate leaders to consider the 3P's in their decision-making process: Planet, People and Profit...
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2. CRM courses

   
   The overall result of the distorted information from one end of the supply chain to the other leads to tremendous inefficiencies, excessive inventory, dissatisfied customers, lost revenues, and ineffective production schedules. To remedy this situation, companies are utilizing CRP to achieve a more fluid product replenishment system driven by information based on consumer demand. In addition, CRP programs reduce costs in distributors' inventory, but can increase some expenses such as transportation costs if the manufacturer ships smaller truck loads more frequently. Successful CRP implementation, therefore, is dependent on effective trade relations, requiring shared business practices and information systems relying heavily on EDI...
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