Search result : Market oriented strategy courses

1. Market oriented strategy courses

   
   "Teaching at ESCPAU was a very attractive opportunity for me. It was interesting for me to share my experience as an International Marketing professional with students aspiring for careers in marketing. As a former Marketing Director of a famous French pharmaceutical company, Pierre Fabre (World Marketing), I was enthusiastic to join this faculty of the business school where we can truly make a difference in the lives of our students. I am committed to bringing up-to-date theories and practices of today's marketers to the classroom and share my research interests of co-branding."
   Marie-Hélène Abbo...
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2. Market oriented strategy courses

   
   In a fast changing and global world, the business unit is no longer simply the firm; it is the strategic alliances and the organizational network. Focused on network and connectivity, this MBA programme is designed to train today's and tomorrow's leaders with a strategic view of change, innovation, knowledge and leadership. It provides leaders with foundations, tools and advanced practices to better understand their context, to develop their multicultural teamwork skills, to lead business network projects...
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