Search result : International marketing strategy

1. International marketing strategy

   
   It is not uncommon to hear statements like "To survive as we move into the twenty-first century, we can no longer rely on a product-centric approach to marketing", or "those who can execute on the promise of customer-centric marketing will be most successful". Executing on customer-centric marketing is not easy. In fact, fundamental changes are required in three key areas: organization, culture and technology...
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2. International marketing strategy

   
   The objective of the new production initiative is to maximize the effectiveness of new product development and introduction activities in order to reduce costs and failure rates. This is achieved by the involvement of wholesalers/distributors and retailers and consumers at an early stage of the new product development process. Manufacturers, distributors and retailers must work together as allies to reduce the costs of product development and to produce only products anticipated and demanded by the consumer marketplace. Once again, the "category management" strategy plays a crucial role in achieving this initiative because of its contribution to an understanding of successful existing products...
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