Search result : Marketing mix

1. Marketing mix

   
   Change management is a difficult practice for even the most savvy of organizations, and executing on customer-centric marketing requires sweeping changes that will impact almost every area of the organization. However, with a focused, evolutionary process to follow, the change to customer-centric marketing can be made with minimum disruption. One of the first steps is recognizing and accepting the fact that traditional product-oriented marketing can no longer effectively serve the goals and needs of any organization. Product-oriented marketing operates on the principle that customers buy whatever an organization has to offer. Instead, to be successful in the future, organizations must focus on how they can create and increase customer value and longterm loyalty...
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2. Marketing mix

   
   To enhance their brands and gain competitive advantage, today's marketers often link them to other entities, for example, people, places, things or other brands, as a means to improve their brand value by borrowing equity from others. Analyzing this leveraging process requires understanding what in fact consumers know about a brand and how this knowledge might be affected by linking the brand to other entities. Brand equity means a set of assets linked to the brand. These assets include brand loyalty, name awareness, perceived quality, and associations. Associations are informational nodes linked to the brand node in memory, which contribute to and ultimately define the brand's image to the consumer...
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