Principle of marketing

Creating real value for customers requires that all marketing and sales initiatives converge at the customer with a true understanding his/her needs. Convergent marketing allows an organization to truly coordinate all activities with a focus on building value for the customer and the organization and achieving greater customer loyalty. Making the move from product-oriented to customer-centric marketing requires a complete understanding of the key differences between the two approaches. Identifying the main characteristics and impacts of traditional product-oriented marketing makes it easier to see how customer-centric marketing is different in increasing long-term loyalty...
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