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  1. Academic article


    All the members will have the following missions:
    * Production: The quality of the article written will be more important than the number of publications. The laboratory needs to have a good image, and does not need to publish a lot to exist.
    * Participation and publication: All the members will participate in colloquiums, lectures and will have to publish their productions in national or international reviews.
    The theoretical knowledge created thanks to the laboratory will answer professional questions in a scientific way. The research of IRMAPE has a managerial goal and an operational attribute. All the scientists are working directly with industry...
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  2. Academic article


    The notion of Corporate Social Responsibility (CSR) which refers to corporate social actions whose purpose is to satisfy social needs, gains momentum. The Cone/Roper Corporate Citizenship Study mentions that in the early 90s, innovative companies began to recognize the power of cause programs to create additional value. Progressively, cause programs evolved from a short-term tactic used to boost sales, into a powerful positioning discipline, used to raise brand equity and enhance corporate image with significant bottom-line and community impacts. In other words, CSR is viewed as an investment that improves the long-term performance of the corporation and an important element for the embodiment of the brand...
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Groupe Ecole Supérieure de Commerce de PAU (ESC PAU)